Freebies Arent Free - How to Turn a Trade Show Expense into a Profit Center - Elijah Logan Longview Texas

Elijah Logan Longview Texas
@EliLoganTx

Freebies. Promotional items. Tchotchkes. Whatever the handle, they’re a hotly contested subject in the trade show industry.

Freebies that are truly free to anyone walking the floor can cost exhibitors a
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Boost Trade Show Traffic Outside Exhibit Hall - Elijah Logan Longview Texas

To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor.

More and more, creative trade show exhibitors attract crowds to their trade show
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Boost Trade Show Traffic Outside Exhibit Hall - Elijah Logan Longview Texas

To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor.

More and more, creative trade show exhibitors attract crowds to their trade show
Читать дальше →

Plan Your Internet Marketing Process - Elijah Logan Longview Texas

Whether you are a one-map operation of a vast corporation (or any business operation that falls between the two), you need to plan your Internet marketing process if you are going to have any kind of benefit derived from your marketing efforts. The
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Improve Your Trade Show Results By Writing Articles Elijah Logan Longview Texas

It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use
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4 Ways to Ensure Your Small Trade Show As Packs a Big Punch - Elijah Logan Longview Texas

Elijah Logan Longview Texas
@EliLoganTx

Open any trade show program and look at the ads. Or, walk the aisles and look at the banners. Depending on the size of the show, you’ll see columns wrapped with ads, escalator handrails featuring logos and
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5 Ways to Write Emails That Sell - Elijah Logan Longview Texas

Elijah Logan
@EliLoganTx

Kait taught me five ways to write emails that sell. And she doesn’t even know it.
Kait was the sales rep with a company that had approached me about purchasing their lead-tracking service. Kait’s emails were personable, informative, and best of all, effective: between a couple of conference calls and her email communications, she closed the deal with me in one week. And im a notoriously tough sell.
So, where was the magic word in all of her emails? The one that made us putty in her hands? I was determined to find it. I never did.
Because it doesn’t exist. Her emails were a perfect balance of setting the pace without being aggressive, and positioning herself as an expert without sounding like a condescending a-hole. Most importantly: she effectively communicated her role as a problem-solver, instead of acting like a salesperson.
Here’s how she did it and you can too:
By including rapport in your opening paragraph after the first conversation.

The «first conversation» point is important here. «I hope you’re having a good week» to a cold prospect sounds insincere and wastes valuable visibility real estate on mobile devices.

Every email, regardless of placement in the sales cycle, included names. If not in the greeting, then in the copy. Personalize every message.

She ditched stuffy formality while still conveying expertise: Are you clinging to perfect grammar and style? Hold on loosely. Extremely informal speech, that in cases is stylistically and grammatically incorrect, is just a blip on the radar when surrounded by specific terms and solution-based statements. Write the way you talk, keep sentences short, start sentences with ‘and.’

She chose a simple phrase that accurately depicted her service’s benefit and never lost it. «Help you guys make money» and «help you guys capture more sales» were two very memorable ones. Include the benefit, where it makes sense, in every email you send.

She used «if» in the beginning of closes to let us know that we weren’t going to get steamrolled. But she never got lazy with it and started using phrases like «if you’re interested.» The key is to be specific and value-focused: "…if you would like to save money and increase sales...", "…if you would like to compare providers for one investment…"
These small changes can transform the way you communicate with prospects through email, give you the power to control the pace of the sales cycle, and make your emails a powerful tool towards increasing sales.

Elijah Logan is a consultant and serial entrepreneur who partners with companies across the globe to effectively unlock relationships with clientele in numerous core industries. His expertise was developed through a series of B2B trade shows, effective content platforms, and automates sales and marketing adoptions.
He has developed, produced, and managed 1.4 million square feet of B2B trade show space, serving over 2600 exhibiting companies and attracting over 300,000 attendees from 42 states and 17 countries. These offering resulted in over 550 million dollars in community economic impact, and has generated over 16.4 billion dollars in revenue for his clients.
In the digital content market Elijah has developed over 300 digital properties delivering bleeding edge news, industry relevant communications, and educational marketplaces to facilitate client’s development of effective marketing strategies.

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4 Ways to Ensure Your Small Trade Show As Packs a Big Punch - Elijah Logan Longview Texas

Elijah Logan Longview Texas
@EliLoganTx

Open any trade show program and look at the ads. Or, walk the aisles and look at the banners. Depending on the size of the show, you’ll see columns wrapped with ads, escalator handrails featuring logos and event coffee cup sleeves boasting booth numbers. So why do some companies ingeniously make these spaces work, while others end up incurring a huge expense, with little return?
Two things: forethought and copy writing.
But who has time for that? Use the tips below to quickly and easily create ads that will pay for themselves in relevant leads and contribute to an overall return on investment for your trade show booth:
DON’T assume that recycling existing ads will work: A letter to customers, from the CEO, will work great as an email message towards building a lasting partnership. That doesn’t mean a lengthy message will work as a show ad.
DO think about the life span of the advertisement: Most trade show advertising opportunities will hold attendees’ attention for a few seconds, over the duration of the show. Give them a reason to act immediately.

Turn that previous email message into: Industry and product insight on tap: meet John Smith, CEO of Our Company, in Booth# 100!
DON’T forget a call to action: It’s one of the most important parts of any ad, but it’s often forgotten. Even if your objective is to simply promote brand awareness or corporate citizenship, don’t lose the opportunity to invite participants to get to know your organization.

Turn a non-sales centric ad into: THANK YOU to all the participants who helped make this year’s event possible. Go to www.OurCompany.com to learn more about events like this one and other industry resources.
DO think about what you want the ad to accomplish: The ad should clearly direct attendees to do what you want them to do. ‘See our new product’, ‘Enter to win’, ‘Attend our product demo’, ‘Learn More’, etc.
DON’T use your company name as the headline: Now that you’re aware of it, you’ll never be able to un-see it. And you will encounter it often; an ad with the company name at the top.

You can’t be too hard on ads that make this mistake; it’s only human nature that we want to talk about ourselves and our achievements, especially if the business is family-owned or built from the ground up. Unfortunately, this phenomenon also applies to buyers. Attendees want to know, «What’s in it for me?» Your headline should answer that question.
DO ensure your headline translates features into benefits: Harvard Marketing Professor, Theodore Levitt, said, «People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.» Think about how your product or service provides solutions, saves money or increases profit. Whatever that is, a succinct version of it is your headline.

So you’ve translated your value proposition, but your message still doesn’t help you stand out from your competitors? Read Scott McKelvey’s blog on why going beyond the first translation is important and how to do it.
Lastly, DON’T assume that there’s one technique or method that will make all of your wildest trade show dreams come true:Don’t place an ad and expect hoards of customers to roll in as a result. Successfully participating in a trade show also means more than just showing up. It takes pre-show marketing, a «game-day strategy» and post-show follow up to accomplish that goal.
DO leave suggestions and examples of your best practices in the comments: You can also follow the blog at ElijahLogan.com, and connect at @EliLoganTx for more tips that will boost the sales revenue you see from participating in trade shows.

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Reading Trade Shows Report - Elijah Logan Longview Texas

Trade Show Expert Elijah Logan of Longview Tx

Have you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is feasible and when it is not? This is where Trade Show Reports
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Determining the Value of Potential Advertising Channels Online - Elijah Logan Longview Texas

Elijah Logan Longview Texas
@EliLoganTx

It’s important for any business to have an online advertising presence. Whether it’s Google AdWords, digital newsletters or industry websites, online visibility is a must in today’s business climate. It’s
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